Mike Lydon
COVID-19 is redefining how we move around our communities and changing the way we interact with other people and businesses. With continued pressure on municipal finances, it is becoming clear that governments must find ways to quickly adapt, enable new ideas, and respond to emerging needs, and that there is a greater role for everyone in the act of placemaking. Mike Lydon, Maine native and international thought leader of the Tactical Urbanism movement, will share his global perspective on the cultural shift taking place. He will also discuss strategies for how elected officials, municipal staff, local residents, and businesses can work together to rethink the role of streets and quickly execute changes to improve safety and support an increase in hyper-local living.
Principal | Street Plans | Brooklyn, New York
Communities and developers routinely conduct market studies to better understand local gaps and needs for urban housing. However, those studies are usually based on what has already been built, so they risk reinforcing redundancies, building types, and practices. The innovative Target Market Analysis approach shifts the focus onto the lifestyles of migrating households and their preferences for missing housing formats. This approach is particularly relevant while we contemplate the possible impacts that the current economic and health crisis could have on cities and urban places. Join us in hearing what Sharon has found in her analysis of two Maine communities; and her forecasts of the impacts that COVID-19 will have on the lifestyle preferences of migrating Y and Z Generations.
